Integration workflow

AI Agents for WhatsApp

Coordinate permitted customer conversations on WhatsApp while respecting opt-in, template rules, conversation context, personal data, and reliable human handoff.

WhatsApp workflowsPermission-scoped accessHuman control

What agents can do with WhatsApp

Use the system inside a bounded workflow

✓Classify inbound questions and collect permitted request details.
✓Draft grounded support replies or approved reminders.
✓Qualify leads with transparent questions and route them to an owner.

Objects and actions

Be explicit about what the connection can read or change

Contacts and conversations

Use permitted identity and thread context without exposing unrelated customer information.

Messages and templates

Prepare approved text or template-based messages within channel and consent rules.

Media and delivery status

Handle supported media cautiously and record delivery or failure for follow-up.

Common business workflows

Realistic ways to use WhatsApp

Inbound support triage

Classify the request, retrieve approved guidance, draft a reply, and transfer complaints or account-sensitive issues to a person.

Appointment reminder

Select opted-in recipients, prepare an approved reminder, verify timing, and route replies or rescheduling requests.

Permissions and security

Start with least privilege

Connection access should be limited to the resources and actions needed for the chosen workflow.

✓Use only approved business accounts, recipient data, templates, and conversation context.
✓Maintain opt-in, opt-out, quiet-hour, retention, and regional messaging rules.
✓Separate messaging permission from CRM or commerce write access.

Connection notes

Plan for schema, identity, limits, and failure

✓Confirm account setup, templates, sender identity, webhook events, language, media handling, and human takeover behavior.
✓Deduplicate incoming events and respect delivery failures or expired conversation windows.
✓Plan a clear fallback when the connection or receiving team is unavailable.

Human controls

Review before consequential action

Approval gates keep accountable owners involved when a workflow could affect customers, money, permissions, records, or external communication.

✓Require human review for complaints, emergencies, financial terms, legal claims, account changes, and sensitive personal information.
✓Stop approved outbound messaging after opt-out and transfer ambiguous conversations to an authorized person.

FAQ

Questions to answer before connecting WhatsApp

Can an agent message any phone number?

No. Messaging must follow valid consent, account, template, regional, and channel requirements.

How does a person take over?

The workflow should preserve the thread, summary, owner, and escalation reason so an authorized teammate can continue.

Plan a controlled WhatsApp workflow.

Discuss the objects, permissions, approvals, and business outcome your implementation needs.